UCFest is an annual lineup of events for students put on by the Office of Student Involvement (OSI) at the University of Central Florida. As the Lead Designer for Design Group in OSI, I developed the brand guide for 2023 to relay to my team of designers.

Our client, Campus Activities Board (CAB), wanted a look that expressed elements of springtime, fun, and copious amounts of pink.
Our client asked for the brand guide to be made prior to knowing who would be performing. In order to give my team and the client a better understanding of the brand application, I created some mock 11"x17" posters to set the tone of what to expect.
I took on making the advertising graphics for the Concert Knight performer, Doechii. The process consisted of a series of approvals from the client as well as Doechii's Public Relations team. 

The graphics were formatted to TV's, Instagram, A-Frames, kiosk, and poster sizes.

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