Tropicalia is a Summer 2025 collection of plant décor products for LiveTrends Design Group. Inspired by the lush vibrancy of the rainforest, the supporting graphics were designed to speak the same visual language. The art direction drew from the Tropicalia movement, blending bold patterns and textured cutouts with the hand-painted charm of traditional South American signage. Within this collaborative project, my role focused on shaping the collection’s identity through logo creation, product-specific tags, catalog design, and physical display elements.
Catalog spread excerpt for our buyers of the above product:
The annual International Fresh Produce Association convention is a key opportunity to showcase upcoming collections to buyers in person. I was tasked with designing a display to fit one of our showroom tables that combined both of our Summer 2025 collections.
To bring this concept to life, I created full-scale foam board prints along with detailed assembly instructions, ensuring our team of builders could recreate the impactful presentation on site.
Thank you!
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Credits
Industrial Designer | Connor Buczek
Art Director | Manuela Arroyave
Creative Director | Lauren Alsina
Senior Graphic Designer | Meagan Sapashe
Graphic Designer | Shelby Mefford
Set Design | Claudia Montilla & Adelyn Claborn
Photographer | James Hedrick
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All materials are licensed.
